Origami: A Fully-Clothed Conversation
Posted by Mike Bijon February 27, 2006
Today Scoble added to the wild speculation about Microsoft’s Origami product by pointing out that Microsoft hasn’t done anything to let its bloggers know about the product release plans and that the product can’t help but fail with expectations getting so out of control. I agree. While “the best companies underpromise and underdeliver” it seems that lately the best bloggers overhype and underreport.
With so little information on Origami available, 99% of what’s cluttering Memeorandum right now is just hype and neither Microsoft-generated buzz nor productive discussion. This is both Microsoft’s fault (like Scoble says, for not better managing their own bloggers and the info-flow) and the fault of some bloggers who turned the conversation from “What is Origami?” to “What would I do if I ran Microsoft?”.
Hopefully someone in Microsoft’s PR department will both read Naked Conversations, within in the next year or three, and realize what a great resource their own already-employed bloggers could be. Unfortunately, they’ll probably badly misinterpret the book and attempt to force their bloggers to either use pre-approved copy or have their posts screened before posting …sometimes I just I love “creatives” and how they do run their corners of the world.
Mike Bijon: I'm a development manager and technologist for a smart, small marketing strategy company, 
